The Digital Marketing & Promotions Specialist will be a key member of the Marketing & Customer Engagement department. You will be responsible for helping maintain a brand by working on marketing campaigns. The role will consist of performing market research, strategising with other marketing professionals and creating content to aid in the success of marketing campaigns. You will be creative & energetic and own and drive our web, social media & PR channels, working closely with and making a contribution to our dynamic team.
Areas of Responsibilities
- Supports the design & Implementation of the digital marketing strategy to promote & serve the product / solutions roadmap
- Supports the design & delivery of all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Supports the content creation and design for conferences & events.
- Supports a framework for tracking & monitoring the customer, competitive and market landscape and uses this as a basis for ongoing marketing campaigns.
- Assisting in the formulation of strategies to build a lasting digital connection with audiences to drive tech adoption & establish market position.
- Planning and building company profile in digital and print publications to drive brand awareness.
- Content generation with support from key stakeholders.
- Company messaging champion and advocate.
- Launching optimised online advertisements to increase company and brand awareness
Qualifications, Skills and Experience:
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, finance, insurance or technology experience a bonus.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in creating and maintaining digital content strategies.
- Proficient in marketing research
- Proficient in website maintenance, SEO/ SEM, Google Analytics, social media & CRM tools with demonstrable experience.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments is a bonus.
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a bonus.
- Technically strong, with recent hands-on experience
In Return:
This position offers an incredible opportunity to join a growing company with great pay and exceptional benefits that give you a purpose and grow with us.
Flexibility with care
Keeping you healthy is our priority, with support ranging from medical Insurance through to additional “Wellbeing Days”. This is all underpinned by a flexible working policy, allowing you the time to recharge and the flexibility to get your best work done
Reward and Recognition
We believe in you and feel that all great work should be given recognition along with a purpose. From a contributed pension scheme, share options through to performance bonus scheme we want to ensure you are rewarded and feel apart of the family.
Community and Personal Development
We want to see you grow with us, on your own and with your teammates. From peer to peer learning and coaching / learning platforms, we provide a community group and a culture of learning.
